7: Using Multiple Opt-Ins
Why settle for just one signup form hidden in your site’s footer? Use multiple opt-ins to maximize your chances of capturing emails.
Example
If you write a blog about gardening, have an opt-in at the top of the page offering a free “Seasonal Gardening Guide.” Also, place one in the sidebar and at the end of each post. This ensures that visitors always see a way to join your list.
8: Simple Opt-In Forms
Keep your signup forms straightforward. Asking for too much information can scare people away. Usually, just an email address and maybe a first name will do.
Example: For a travel blog, your form could say, “Join our travel community! Get tips and discounts straight to your inbox.” Keep it simple, effective, and inviting.
9: Guest Blogging
Guest blogging is a great way to reach new audiences. Write articles for popular blogs in your industry and include a link to your site with an invitation to join your email list.
Example
If you run a fitness business, write a guest post for a well-known fitness blog about “5 Quick Home Workouts.” At the end, offer a free workout plan to subscribers. New readers will find your content valuable and subscribe for more.
10: Hosting Giveaways
Giveaways are fantastic for attracting new subscribers. Offer a prize relevant to your audience and require participants to sign up with their
11: Sticky Widgets
Increase signups by using a sticky widget that remains visible as visitors scroll through your site
For example: Use a sticky sign-up widget on your website that stays visible as visitors scroll. This constant reminder to sign up can significantly increase conversions. A sticky widget is effective because it keeps the call-to-action in front of visitors at all times, making it easy for them to sign up.
12: Running a Challenge
Engage with your audience and grow your email list by organizing a challenge.
For example
Organize a 30-Day Fitness Challenge to engage with your audience and grow your email list.
A challenge is a fun and interactive way for participants to reach their fitness goals while building a strong connection with your brand. Running a challenge not only helps grow your email list but also allows you to gather valuable feedback and insights from your audience.
13: Using Video CTAs
Increase conversions by including a call-to-action (CTA) in your marketing videos. Video content is highly engaging, making it the perfect platform to include a CTA and drive conversions.
Always make sure your CTA is relevant to the video content and offers value to your viewers, such as a free resource or exclusive content.
14: Comment Redirects
Direct engaged visitors to a landing page after commenting on your blog. Comment redirects not only help grow your email list but also allow you to target engaged and interested readers.
For example: Redirect visitors to a landing page that offers a free resource in exchange for their email address. Since they have already engaged with your content by commenting, they are more likely to be interested in subscribing to your email list.
15: Leveraging Comment Forms
Collect email addresses by using a form in your comment section.
For example: Use a form that asks for an email address along with the comment in your comment section. By using a form in your comment section, you can capture the email addresses of interested readers and turn them into new subscribers.
Make sure to offer a valuable resource or incentive in exchange for their email address to increase the likelihood of conversion.
By using these strategies, you’ll build a strong email list and grow your business. Stay tuned for more tips and tricks in the next part of our List Building Lifestyle series!
Stay tuned for Part 2 in our List Building Lifestyle series, where we’ll dive into even more actionable tips and tricks to keep your email list thriving!
Remember, building your email list isn’t just a task—it’s a lifestyle. Embrace it, and watch your business grow!
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