Despite the rise of fancy new social media platforms, email marketing remains a powerful tool for any business owner. Here’s why you shouldn’t neglect it, backed by some eye-opening stats and insights from marketing experts:
Direct Connection: Email marketing allows you to connect with your customers directly in their inbox, a space they check frequently. With a whopping 4 billion daily email users [Source: HubSpot], that’s a significant chance of grabbing their attention compared to a crowded social media feed.
Targeted Communication: With email marketing, you can segment your audience and send targeted messages. This means you can tailor your content to their specific interests and needs, making it more relevant and engaging. Studies show segmented emails drive 30% more opens and 50% more clicks throughs than unsegmented ones [Source: HubSpot]. As marketing legend Gary Vaynerchuk says, ‘Content is king, but email is queen. She runs the kingdom.’
Cost-Effective Reach: Email marketing is one of the most cost-effective marketing channels available. You can reach a large audience for a relatively small investment compared to other advertising methods. In fact, for every $1 spent on email marketing, businesses see an average return of $42 [Source: Statista]!
Measurable Results: Email marketing campaigns are easy to track and analyze. You can see how many people open your emails, click on your links, and make purchases. This valuable data helps you understand what’s working and what’s not, allowing you constantly improve your campaigns
Builds Relationships: Email marketing is a great way to build relationships with your customers. By providing valuable content and offers, you can nurture trust and loyalty, which can lead to repeat business and positive word-of-mouth promotion. A staggering 73% of B2B marketers use email newsletters as part of their content marketing strategy for this very reason [Source: OptinMonster]! Just look at Dollar Shave Club – their hilarious email marketing campaigns helped them grow into a multi-million dollar company acquired by Unilever!
Conclusion
New communication channels are great, but don’t underestimate the power of email marketing. It’s a tried-and-true strategy that can still help you reach your target audience, build relationships, and grow your business.
