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Small Biz Tech: Avoid Shiny Object Syndrome
In today's fast-paced world, technology offers a treasure trove of potential advantages for businesses. However, for small businesses, the allure of every new tech trend can morph into a case of "shiny object syndrome," leading to risky and costly decisions. Here's why small businesses should think strategically before jumping on every technological bandwagon: Battling High…
Email Marketing:Don’t Ditch It Yet! Why It Still Matters in 2024 & Beyond
Despite the rise of fancy new social media platforms, email marketing remains a powerful tool for any business owner. Here's why you shouldn't neglect it, backed by some eye-opening stats and insights from marketing experts: Direct Connection: Email marketing allows you to connect with your customers directly in their inbox, a space they check frequently.…
Measuring Success:Key Metrics to Track for Your Small Business Website
Running a successful small business website requires more than just a great design and engaging content. To truly understand how your online presence is performing, you need to track key metrics that provide valuable insights into your audience, their behaviour, and the effectiveness of your digital marketing efforts. In this article, we'll explore the essential…
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